You can now leverage Customer Fields in more places across Gorgias! Today, we’re happy to share that you can use Customer Fields in Rules, Macros, Views, and Advanced Search. This unlocks a new level of precision and personalization in how you organize, automate, and act on customer data.

🧠 Smarter Automation

Rules can now use Customer Fields as both conditions and actions.

This means your automations can now dynamically adapt based on who your customer is and not just what’s happening in a ticket.

⚑ Faster, Context-Aware Macros

Your team can now update Customer Fields directly from a macro via a macro action.

πŸ” Deeper Insights & Targeted Views

In Views and Advanced Search, you can now filter tickets by Customer Fields. This makes it easy to surface, monitor, and act on tickets tied to specific customer segments.