Why we built this

You told us that your Shopping Assistant sometimes went too far—jumping into product recommendations or upselling even when a customer was just asking about a return, shipping, or product detail. You wanted your Shopping Assistant to help first, sell second.

That’s exactly what the new behavior update does. It makes your assistant sound more natural, more brand-aligned, and more aware of your shopper’s intent.

What changed

  • Product focus: The assistant answers clearly about the product on the page, then (only if relevant) offers a light, context‑aware nudge. No intrusive detours into recommendations.

  • Policy clarity: For shipping/returns or any pre-sales store policy topics, it gives a direct, confident answer—no discovery questions, no pushy cross‑sell.

  • Tone alignment: Educational, Balanced, or Promotional styles shape how (and when) we nudge—never at the expense of answering the shopper’s actual question.

What It Means for You

This update helps your AI sell the way you want it to — naturally and on-brand.
You’ll see fewer awkward handoffs, smoother conversations, and happier shoppers who feel understood.

The update is live, you don’t have anything to do.